In This Section
In this fast-paced, informative workshop, you'll learn how to create your own powerful
PR toolkit and unlock media success. Becky Mosgofian, founder of YOBECKO, Brand Cheerleaders
& Storytellers, will guide you step-by-step through the process, from crafting
a compelling press kit to pitching your story like a pro. Leave with templates, tools,
and resources to confidently share your story with the world and achieve your goals.
You don’t need to start from scratch—you already have the tools to promote your writing.
This empowering class, taught by industry professional Natalie Obando, will show authors
how to harness their existing platform—including their website, social media, professional
background, community ties, and personal story—to build authentic visibility for their
work. Whether you’re pre-published or multi-published, you’ll learn how to connect
the dots between who you are and what you write in a way that resonates with readers,
media, and the literary world. Perfect for authors at any stage of their journey,
this session offers real-world strategies to turn your life experience into literary
momentum.
That dreaded word: platform. But platform isn’t just social media—it’s everything
you put out into the world, including the short pieces you publish while you’re querying
agents, finding your publisher, and waiting for your book to hit the shelves. Platform
is making your name mean something to readers. In this Submitting 101 session, Leanne
Phillips will talk about the importance of publishing short stories and essays to
build a portfolio of publishing credentials, create your author brand, find your ideal
readers, establish a loyal fan base, and shape your platform as a writer. You’ll learn
how to research markets, how to submit your work, and how to distinguish yourself
in an already crowded marketplace.
Podcasting is a great way for authors and publishers to connect with their audience
but oftentimes new users don't know where to start. Enter SWELLcasting! Deborah Pardes,
a writer, producer, and facilitator with over 30 years of experience is the VP of
Stories & Voices at Swell Audio and she will share how to get started…no experience
necessary! Learn how the Swell app allows users to quickly and easily create their
very own podcast and share it with the world. And even if you are not ready for your
own podcast, you can simply come on Swell for a Q&A with your readers and the Swell
bookish community. Ideal for writers, readers, and those wanting to connect with like-minded
individuals and, perhaps, promote their book.
In this workshop, led by Dr. Christiane Schroeter, writers will learn about creating
a clear, approachable path to build their audience without relying on constant posting
or burnout strategies. Attendees will learn how to clarify their brand message, create
email marketing that builds trust, and use social media as a visibility tool instead
of a chore. She will break down the essentials of content repurposing, storytelling,
and aligned outreach so you can grow your platform with intention. Whether you are
just starting out or looking to refine your approach, you will walk away with tools
to attract and connect with your ideal readers.